Client’s Challenge
AdTrack helped build a worldwide reseller network for the newest division of a Fortune 100 communications company. The start-up division relied on paper applications and a long approval process to track its wireless broadband reseller channel. Applications were often lost or forgotten on employees’ desks. AdTrack created a more efficient web-based program and helped the small division become an industry leader.
AdTrack’s Solutions
AdTrack custom-designed a system to track resellers for the client. The specialized system features an online application process with real-time qualification and distribution 24/7. The centralized database provides online reporting and ROI analysis for sales and marketing managers. Potential resellers are trained to use the system through AdTrack’s contact center and electronic fulfillment services.
Results
- AdTrack helped turn the start-up division of a Fortune 100 communications company into an industry leader in 4 years.
- AdTrack expanded the wireless broadband division’s network from 50 national resellers to almost 1,500 resellers in 86 countries.
- AdTrack supports all of the division’s stakeholders, including regional and worldwide marketing teams, sales and channel managers and its worldwide providers and distributors.