Client’s Challenge
When consumers want to learn more about buying a hot tub, AdTrack responds as a representative of the leading hot tub manufacturer in the world. The manufacturer relies on AdTrack to help drive consumer traffic to its network of 900 dealer showrooms. But the company wanted more than a response management system. It wanted the real-time reporting capabilities that AdTrack provides.
AdTrack’s Solutions
AdTrack captures 100,000 sales leads a year for the hot tub manufacturer. Each lead is tracked back to the original marketing event, whether the hot tubs were promoted in direct mail, print or broadcast advertising.
AdTrack hosts the “Find Your Local Dealer” page of the manufacturer’s website and automatically distributes lead information to dealers in 57 countries. AdTrack’s call center contacts dealers to ensure follow up on sales leads. Personalized promotional literature is sent to each potential customer within 24 hours of the inquiry. Throughout the nurturing process, AdTrack tracks marketing effectiveness, dealer compliance and sales conversion rates for the manufacturer.
Results
- AdTrack increased dealer compliance by 122% during the first 18 months of service.
- AdTrack increased reported sales conversion rates by 48% during the first 12 months of service.
- AdTrack’s marketing effectiveness reports helped the hot tub manufacturer target its television advertising efforts.