Success Story: Reduce Literature Costs

Client’s Challenge
AdTrack solved a worldwide window and door manufacturer’s largest challenge: gaining control of literature fulfillment. This particular manufacturer is one of the industry’s top four leaders in sales volume and innovation. The company needed a reliable, accurate service to send promotional literature to prospects and marketing partners. 

AdTrack’s Solutions
AdTrack created a centralized literature storage, fulfillment and distribution system for the manufacturer. The system sends promotional literature to prospects within 24 hours of a request. AdTrack also ships bulk literature to the manufacturers’ many marketing partners within 48 hours of a request. Those partners include national “Big Box” retail stores and general contractors around the globe. 

The new literature system provides inventory control measures, online inventory reporting and an easy-to-use ordering interface. AdTrack’s warehouse is ISO 9001:2000 certified to implement its customers’ requirements with the highest quality.

Results:

• AdTrack cut the window and door manufacturer’s shipping costs by over $100,000 annually because of its Midwest location.
• AdTrack processes 12,500 orders annually for the window and door manufacturer.
• AdTrack sends more than 6 million literature pieces annually for the window and door manufacturer.