Improve your sales and marketing strategies with these resources, reports and news articles. From expert advice and best practices to current marketing trends and sales channel management techniques, we've compiled the best of the best for you.
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- New! Media Release: Improve the Prospect Experience for Increased Sales
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- Media Release: AdTrack Studies Manufacturers' Sales & Marketing Challenges
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- Lead Management Far From Easy Task, BtoB Magazine
- Promotion Effectiveness, BtoB Magazine
- Lead Recycling Means Nothing Wasted, BtoB Magazine
- Success Story: Effective Lead Management
- Success Story: Reduce Literature Costs
- Success Story: Growing a Sales Channel
- Success Story: Improved Reporting & Analytics
- Success Story: Lead Qualification Increases "Good" Leads
Lead Management Library
- Mismanaged Lead Management, DestinationCRM.com
- What's in a Lead?, DestinationCRM.com
- Best Practices in Lead Management, American Marketing Association
- Three Types of Inquiry Management Programs, Sales Lead Management Association
- Business Rules for Inquiry Management, Sales Lead Management Association
Sales & Marketing Industry Info
- Sales Lead Management Association
www.salesleadmgmtassn.com
- American Marketing Association, www.marketingpower.com
- Business Marketing Association, www.marketing.org
- CMO Council, www.cmocouncil.org
- Direct Marketing Association, www.the-dma.org
- Trade Show Exhibitors Association, www.tsea.org
Sales & Marketing News Sources
- BtoB Magazine, www.btobonline.com
- Business Week, www.businessweek.com
- Marketing Profs, www.marketingprofs.com
- Marketing Sherpa, www.marketingsherpa.com
- Sales & Marketing Management Magazine, www.salesandmarketing.com