Sales Lead Management
Sales leads are vital assets. They can increase revenue, provide market insights and guide future sales and marketing decisions. Unfortunately, most sales lead tracking is done without a well-defined, consistent process. Sales representatives waste time on weak leads. Marketing can't measure return on investment. And your organization loses potential sales.
SmartLead, AdTrack's web-based lead management system takes a different approach. We deliver hot leads to your sales force, nurture cold leads to become sales-ready and provide valuable reporting and analytics.
Our system is based on a seven-step process:
Lead Capture: Capture all inquiries in a single client-specific database- Lead Qualification: Qualify inquiries based on your business preferences
- Lead Ranking: Rank each inquiry based on your business preferences
- Lead Nurturing: Cultivate inquiries into sales-ready leads
- Lead Distribution: Distribute qualified leads to your sales force, anywhere around the world
- Lead Tracking: Provide comprehensive reporting for ROI analysis
- Refine: Measure every step of the process to increase revenue and efficiencies